New Delhi, July 2025 — In a market flooded with fast fashion and mass-produced ethnicwear, a rising homegrown label is quietly building a loyal customer base by offering what many Indian women have longed for — ethnic outfits that truly fit, feel luxurious, and reflect their personal style.
Founded by Mr. Shahrukh and Ms. Gunjan Bharti in Faridabad, Haryana, Yooneck is transforming how women experience ethnic fashion by combining personalization, elegance, and comfort — all wrapped in thoughtful design.
From Faridabad Streets to National Presence
The idea for Yooneck was born in the bylanes of Indra Nagar, Faridabad, where the founders observed a recurring frustration among women — ethnicwear that was either too loose, too tight, or too outdated in styling.
“We realized there was a gap between what modern Indian women want and what the market offers. Yooneck was our answer to that gap — a brand that listens, fits, and flatters,” says Mr. Shahrukh, co-founder and strategic head of the brand.
With a clear mission in mind, the duo registered Yooneck Fashion LLP and began operating online, gradually building a niche customer base through Instagram and word-of-mouth.
The Yooneck Difference
Unlike most traditional ethnicwear brands that follow generic sizing and repetitive designs, Yooneck focuses on:
- Inclusive sizing starting from XXS, catering to petite to plus-size women.
- Soft, skin-friendly fabrics like mul cotton, organza, muslin, and chanderi.
- Designs that blend traditional motifs with contemporary silhouettes, perfect for daily wear, festive gatherings, and special occasions.
Each product is crafted with attention to detail, right from the stitching and fall to the packaging and unboxing experience.
“Every Yooneck outfit should feel like it was made just for you — that’s the standard we set for every design,” says Ms. Gunjan Bharti, co-founder and creative lead of the brand.
Expanding Beyond Online — Yooneck’s First Retail Store
As demand grew, Yooneck took the leap from digital to physical by launching its first offline boutique at:
Yooneck Store
Shop No. 33, Ground Floor, Galaxy Blue Sapphire Plaza, Noida Extension
Here, customers can:
- Try their preferred fits and fabrics
- Explore limited-edition collections
- Get personal styling advice from in-store consultants
Since its opening, the store has seen a steady stream of walk-ins, repeat buyers, and social media traction from satisfied customers.
Rakshabandhan Debut: Live at Aga Khan Hall, Delhi
To mark its first-ever exhibition in Delhi, Yooneck is showcasing its exclusive festive collection at the renowned Rakshabandhan Exhibition at Aga Khan Hall.
📍 Venue: Aga Khan Hall, New Delhi
🗓️ Date: 31st July 2025
🪷 Stall No. 31, First Floor
The exhibition will feature:
- Rakhi-special festive suit sets
- Lightweight printed sarees
- Elegant Indo-Western dresses
- Coordinated ethnic accessories
“We’re excited to meet our Delhi audience and offer them an up-close look at what makes Yooneck special,” adds Shahrukh.
Real Customers, Real Stories
What makes Yooneck stand out isn’t just its designs — it’s the emotional connection the brand builds with its customers.
“I’ve always struggled to find ethnicwear in my size, and Yooneck is the first brand that got it right.” — Simran, Bangalore
“From the stitching to the packaging, everything felt premium. And finally, no alterations!” — Nupur, Noida
“The designs are modern but still feel so rooted. I wore a Yooneck kurta to my office Rakhi function and got so many compliments!” — Akanksha Dubey, Delhi
📈 Road Ahead: Style Meets Technology
Yooneck isn’t stopping here. The team is working on:
- Launching a Virtual Trial Room feature on their website to help customers try outfits digitally
- Introducing monthly capsule collections inspired by everyday women
- Running the ‘Yooneck Muse of the Month’ campaign to highlight real shoppers
- Expanding into wedding and festive gifting verticals
- Collaborating with artists and creators for styling reels and UGC campaigns
“Our goal is not just to sell clothes — it’s to celebrate individuality, empower women, and bring joy back into ethnic fashion,” says Gunjan.
📍 Where to Find Yooneck
Head Office:
Plot No. 1663, Street 01, Indra Nagar, Sector 7, Faridabad, Haryana – 121006
Store Location:
Yooneck, Shop No. G-33 D, Ground Floor, Galaxy Blue Sapphire Plaza, Greater Noida (West)
Exhibition:
31st July 2025 — Aga Khan Hall, New Delhi — Stall No. 31, First Floor
🌐 Website: www.yooneck.com
📧 Email: support@yooneck.com
📞 Customer Support: 011‑6927 2717 (Available 24×7)
📸 Instagram: @yooneck_Official
🧵 About the Founders
Mr. Shahrukh brings operational leadership and strategic vision to Yooneck, with a deep understanding of Indian retail and brand building. Ms. Gunjan Bharti, the creative soul of the brand, leads the design process and customer experience with a focus on elegance and emotional connection.
Together, they are not just building a brand — they are building a movement in Indian ethnic fashion.
