{"id":8763,"date":"2025-07-17T07:24:47","date_gmt":"2025-07-17T07:24:47","guid":{"rendered":"https:\/\/thehindustnexpress.com\/?p=8763"},"modified":"2025-07-17T07:24:48","modified_gmt":"2025-07-17T07:24:48","slug":"yooneck-ethnicwear-brand","status":"publish","type":"post","link":"https:\/\/thehindustnexpress.com\/index.php\/2025\/07\/17\/yooneck-ethnicwear-brand\/","title":{"rendered":"Yooneck Is Lighting Up the Ethnic Fashion Scene &#8211; Catch Them at Aga Khan Hall This Rakshabandhan!"},"content":{"rendered":"\n<p><strong>New Delhi, July 2025<\/strong> \u2014 In a market flooded with fast fashion and mass-produced ethnicwear, a rising homegrown label is quietly building a loyal customer base by offering what many Indian women have longed for \u2014 ethnic outfits that <strong>truly fit, feel luxurious, and reflect their personal style<\/strong>.<\/p>\n\n\n\n<p>Founded by <strong>Mr. Shahrukh<\/strong> and <strong>Ms. Gunjan Bharti<\/strong> in <strong>Faridabad, Haryana<\/strong>, <strong>Yooneck<\/strong> is transforming how women experience ethnic fashion by combining personalization, elegance, and comfort \u2014 all wrapped in thoughtful design.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/news18today.com\/wp-content\/uploads\/2025\/07\/Article-Publishing-79.png\" alt=\"\" class=\"wp-image-9056\" style=\"width:740px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Faridabad Streets to National Presence<\/strong><\/h2>\n\n\n\n<p>The idea for Yooneck was born in the bylanes of Indra Nagar, Faridabad, where the founders observed a recurring frustration among women \u2014 <strong>ethnicwear that was either too loose, too tight, or too outdated<\/strong> in styling.<\/p>\n\n\n\n<p>\u201cWe realized there was a gap between what modern Indian women want and what the market offers. Yooneck was our answer to that gap \u2014 a brand that listens, fits, and flatters,\u201d says <strong>Mr. Shahrukh<\/strong>, co-founder and strategic head of the brand.<\/p>\n\n\n\n<p>With a clear mission in mind, the duo registered <strong>Yooneck Fashion LLP<\/strong> and began operating online, gradually building a niche customer base through Instagram and word-of-mouth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Yooneck Difference<\/strong><\/h2>\n\n\n\n<p>Unlike most traditional ethnicwear brands that follow generic sizing and repetitive designs, <strong>Yooneck focuses on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inclusive sizing<\/strong> starting from <strong>XXS<\/strong>, catering to petite to plus-size women.<\/li>\n\n\n\n<li><strong>Soft, skin-friendly fabrics<\/strong> like mul cotton, organza, muslin, and chanderi.<\/li>\n\n\n\n<li><strong>Designs that blend traditional motifs with contemporary silhouettes<\/strong>, perfect for daily wear, festive gatherings, and special occasions.<\/li>\n<\/ul>\n\n\n\n<p>Each product is crafted with attention to detail, right from the stitching and fall to the packaging and unboxing experience.<\/p>\n\n\n\n<p>\u201cEvery Yooneck outfit should feel like it was made just for you \u2014 that\u2019s the standard we set for every design,\u201d says <strong>Ms. Gunjan Bharti<\/strong>, co-founder and creative lead of the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expanding Beyond Online \u2014 Yooneck\u2019s First Retail Store<\/strong><\/h2>\n\n\n\n<p>As demand grew, Yooneck took the leap from digital to physical by launching its <strong>first offline boutique<\/strong> at:<\/p>\n\n\n\n<p><strong>Yooneck Store<\/strong><br><strong>Shop No. 33, Ground Floor, Galaxy Blue Sapphire Plaza, Noida Extension<\/strong><\/p>\n\n\n\n<p>Here, customers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try their preferred fits and fabrics<\/li>\n\n\n\n<li>Explore limited-edition collections<\/li>\n\n\n\n<li>Get personal styling advice from in-store consultants<\/li>\n<\/ul>\n\n\n\n<p>Since its opening, the store has seen a steady stream of walk-ins, repeat buyers, and social media traction from satisfied customers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/news18today.com\/wp-content\/uploads\/2025\/07\/Article-Publishing-80.png\" alt=\"\" class=\"wp-image-9057\" style=\"width:740px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rakshabandhan Debut: Live at Aga Khan Hall, Delhi<\/strong><\/h2>\n\n\n\n<p>To mark its first-ever exhibition in Delhi, <strong>Yooneck is showcasing its exclusive festive collection<\/strong> at the renowned <strong>Rakshabandhan Exhibition<\/strong> at <strong>Aga Khan Hall<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udccd <strong>Venue<\/strong>: Aga Khan Hall, New Delhi<br>\ud83d\uddd3\ufe0f <strong>Date<\/strong>: 31st July 2025<br>\ud83e\udeb7 <strong>Stall No. 31, First Floor<\/strong><\/p>\n\n\n\n<p>The exhibition will feature:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rakhi-special festive suit sets<\/li>\n\n\n\n<li>Lightweight printed sarees<\/li>\n\n\n\n<li>Elegant Indo-Western dresses<\/li>\n\n\n\n<li>Coordinated ethnic accessories<\/li>\n<\/ul>\n\n\n\n<p>\u201cWe\u2019re excited to meet our Delhi audience and offer them an up-close look at what makes Yooneck special,\u201d adds Shahrukh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Real Customers, Real Stories<\/strong><\/h2>\n\n\n\n<p>What makes Yooneck stand out isn\u2019t just its designs \u2014 it\u2019s the emotional connection the brand builds with its customers.<\/p>\n\n\n\n<p>\u201cI\u2019ve always struggled to find ethnicwear in my size, and Yooneck is the first brand that got it right.\u201d \u2014 <strong>Simran, Bangalore<\/strong><\/p>\n\n\n\n<p>\u201cFrom the stitching to the packaging, everything felt premium. And finally, no alterations!\u201d \u2014 <strong>Nupur, Noida<\/strong><\/p>\n\n\n\n<p>\u201cThe designs are modern but still feel so rooted. I wore a Yooneck kurta to my office Rakhi function and got so many compliments!\u201d \u2014 <strong>Akanksha Dubey, Delhi<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcc8 Road Ahead: Style Meets Technology<\/strong><\/h2>\n\n\n\n<p>Yooneck isn\u2019t stopping here. The team is working on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launching a <strong>Virtual Trial Room<\/strong> feature on their website to help customers try outfits digitally<\/li>\n\n\n\n<li>Introducing <strong>monthly capsule collections<\/strong> inspired by everyday women<\/li>\n\n\n\n<li>Running the <strong>\u2018Yooneck Muse of the Month\u2019<\/strong> campaign to highlight real shoppers<\/li>\n\n\n\n<li>Expanding into <strong>wedding and festive gifting<\/strong> verticals<\/li>\n\n\n\n<li>Collaborating with artists and creators for styling reels and UGC campaigns<\/li>\n<\/ul>\n\n\n\n<p>\u201cOur goal is not just to sell clothes \u2014 it\u2019s to <strong>celebrate individuality<\/strong>, empower women, and bring joy back into ethnic fashion,\u201d says Gunjan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udccd Where to Find Yooneck<\/strong><\/h2>\n\n\n\n<p><strong>Head Office<\/strong>:<br>Plot No. 1663, Street 01, Indra Nagar, Sector 7, Faridabad, Haryana \u2013 121006<\/p>\n\n\n\n<p><strong>Store Location<\/strong>:<br>Yooneck, Shop No. G-33 D, Ground Floor, Galaxy Blue Sapphire Plaza, Greater Noida (West)<\/p>\n\n\n\n<p><strong>Exhibition<\/strong>:<br><strong>31st July 2025<\/strong> \u2014 Aga Khan Hall, New Delhi \u2014 Stall No. 31, First Floor<\/p>\n\n\n\n<p>\ud83c\udf10 <strong>Website<\/strong>: <a href=\"https:\/\/www.yooneck.com\" target=\"_blank\" rel=\"noopener\">www.yooneck.com<\/a><br>\ud83d\udce7 <strong>Email<\/strong>: support@yooneck.com<br>\ud83d\udcde <strong>Customer Support<\/strong>: 011\u20116927 2717 (Available 24\u00d77)<br>\ud83d\udcf8 <strong>Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/yooneck_Official\" target=\"_blank\" rel=\"noopener\">@yooneck_Official<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\uddf5 About the Founders<\/strong><\/h2>\n\n\n\n<p><strong>Mr. Shahrukh<\/strong> brings operational leadership and strategic vision to Yooneck, with a deep understanding of Indian retail and brand building. <strong>Ms. Gunjan Bharti<\/strong>, the creative soul of the brand, leads the design process and customer experience with a focus on elegance and emotional connection.<\/p>\n\n\n\n<p>Together, they are not just building a brand \u2014 they are building a <strong>movement in Indian ethnic fashion<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi, July 2025 \u2014 In a market flooded with fast fashion and mass-produced ethnicwear, a rising homegrown<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[247],"tags":[11606,11602,11592,11601,11605,11585,11579,11608,11603,11589,11570,11604,11591,11600,11590,11587,11612,11594,11573,11571,11607,11569,11596,8740,11588,11610,11578,11583,11584,11586,11572,11581,11580,11609,11576,11611,11575,11595,11582,11597,11577,11593,11567,11568,11598,11599,11574],"class_list":["post-8763","post","type-post","status-publish","format-standard","hentry","category-biography","tag-affordable-ethnic-fashion","tag-best-ethnicwear-brand-india","tag-boutique-ethnicwear-india","tag-chanderi-ethnicwear","tag-custom-ethnicwear","tag-daily-ethnicwear","tag-designer-kurta-sets","tag-emerging-fashion-labels-india","tag-ethnic-suits-india","tag-ethnicwear-exhibition-delhi","tag-ethnicwear-for-women","tag-ethnicwear-packaging","tag-ethnicwear-startup-story","tag-ethnicwear-that-fits","tag-faridabad-fashion-brand","tag-festive-indian-wear","tag-galaxy-blue-sapphire-plaza-fashion","tag-gunjan-bharti-yooneck","tag-homegrown-indian-fashion-brand","tag-inclusive-sizing-fashion-india","tag-india-d2c-brand","tag-indian-ethnicwear-brand","tag-indian-fashion-innovation","tag-indian-fashion-startup","tag-indo-western-ethnic-dresses","tag-luxury-ethnicwear-india","tag-modern-ethnicwear","tag-mul-cotton-suits","tag-muslin-suits","tag-organza-ethnicwear","tag-personalized-ethnic-outfits","tag-petite-size-ethnicwear","tag-plus-size-ethnicwear-india","tag-premium-indian-ethnicwear","tag-rakhi-exhibition-aga-khan-hall","tag-rakhi-fashion-2025","tag-rakshabandhan-fashion-2025","tag-shahrukh-yooneck-founder","tag-soft-ethnic-fabrics","tag-virtual-trial-room-fashion","tag-women-ethnic-clothing","tag-women-led-fashion-brand","tag-yooneck","tag-yooneck-ethnicwear","tag-yooneck-faridabad","tag-yooneck-muse-campaign","tag-yooneck-noida-store"],"_links":{"self":[{"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/posts\/8763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/comments?post=8763"}],"version-history":[{"count":1,"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/posts\/8763\/revisions"}],"predecessor-version":[{"id":8764,"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/posts\/8763\/revisions\/8764"}],"wp:attachment":[{"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/media?parent=8763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/categories?post=8763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehindustnexpress.com\/index.php\/wp-json\/wp\/v2\/tags?post=8763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}