Inspired by Salman Khan’s “Being Human”, Akash Kumar & Shashank Samaiyar Build a Purpose-Driven ‘Being’ Brand
India:
In a rapidly evolving entrepreneurial landscape, where startups often chase scale over substance, two young founders from Patna are redefining success by blending business ambition with a deeper sense of purpose. Akash Kumar and Shashank Samaiyar, the founders of Being Musical Records, are building a unique ecosystem of ventures inspired by the philosophy of giving back—popularized by Salman Khan’s “Being Human.”
Their journey is not just about creating businesses; it’s about building a brand identity rooted in meaning. Deeply influenced by the “Being Human” ideology, the duo adopted the word “Being” as the cornerstone of their ventures, symbolizing compassion, creativity, and contribution to society.
The foundation of their partnership dates back to their college days at Lovely Professional University. What started as a shared passion for music and entrepreneurship gradually evolved into a long-term vision. Unlike many who rush into startups without preparation, Akash and Shashank chose a more strategic path. They first gained professional experience, built industry understanding, and saved capital before taking the entrepreneurial leap.
On 25th December 2020, they officially launched Being Musical Records, marking the beginning of their journey. The label was created with a clear mission—to promote quality music while providing a platform for emerging artists who often struggle to find visibility in a competitive industry. Their focus on meaningful content and fresh talent quickly helped them carve a niche in the independent music space.
However, their ambitions extended far beyond music.
Recognizing the power of a unified brand philosophy, they expanded into multiple ventures under the “Being” umbrella. One of their key initiatives is the Being Heart Foundation, dedicated to social welfare and community upliftment. Through this foundation, they aim to contribute to causes that matter, reinforcing their belief that businesses should play an active role in societal development.
In the hospitality sector, they introduced Being Hungry, a venture that reflects their understanding of evolving consumer experiences while staying aligned with their brand ethos. Additionally, they launched Being Talks, a platform focused on inspiring and educating the youth through conversations, ideas, and knowledge-sharing.
What makes their journey truly compelling is their background. Coming from middle-class families in Patna, they did not have access to vast resources or established networks. Instead, they relied on persistence, calculated risk-taking, and a strong belief in their vision. Their story resonates with thousands of aspiring entrepreneurs across India who dream of building something meaningful despite limited means.
From a digital marketing and SEO perspective, their brand strategy is particularly noteworthy. By consistently using the “Being” prefix across ventures, they have created a strong and recognizable identity. This not only enhances brand recall but also improves search visibility, making it easier for audiences to connect with their ecosystem online.
Today, Akash Kumar and Shashank Samaiyar are steadily positioning their ventures for global expansion. With a clear roadmap and a purpose-driven approach, they aim to take their “Being” brand beyond India, reaching audiences worldwide while staying true to their core values.
Their journey stands as a powerful example of how inspiration, when combined with action, can lead to impactful innovation. In an era where businesses are often judged solely by profits, these young entrepreneurs are proving that success can also be measured by the positive difference one creates.
As they continue to grow, Akash and Shashank are not just building companies—they are building a movement. A movement that reminds us that at the heart of every successful venture lies a simple yet powerful idea: to be human, to create, and to give back.
About the Author
